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Backed by 128 million customers, 300,000 employees and $51 billion in assets, China Telecom USA was poised to enter the U.S. market as a truly unique start-up. While the legacy of their parent company, China Telecom, brought instant credibility it carried additional baggage that could hinder entry to a more dynamic and competitive American marketplace. Senior management in Washington, D.C. brought in Minelli to balance the strength and stability of the parent company with the agility and responsiveness demanded by today’s large multinational corporations.
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