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Our Clients > Currier Museum of ArtFaced with an extraordinary opportunity to leverage the excitement surrounding a 33,000 square-foot expansion, the Currier Museum of Art in Manchester, New Hampshire hired Minelli, Inc. to develop a new positioning strategy and brand identity. By deepening our understanding of the institutional vision and immersing ourselves in the mindsets and motivations of current and potential audiences, we influenced a wide range of internal actions and external communications. The Currier is now well positioned to sustain the momentum created by its physical transformation and connect with new and existing audiences in more meaningful and lasting ways. Go to Feature Story>
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