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In critical need of support from individual and corporate donors, the Make-A-Wish Foundation recognized the need to actively manage their brand. The Foundation sought the assistance of Minelli, Inc. to outline a clear brand position and develop verbal and visual systems that foundation staff and volunteer designers could effectively implement. The system captured the compassion, integrity and hope of the organization by making direct connections between the life aspirations of a children and the support of the Foundation. Commitment to brand quality proved to be a profitable investment for the future of the Make-A-Wish Foundation. Support has increased and feedback has been positive allowing the Foundation to continue what it does best — make wishes come true.
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