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Northeastern University retained Minelli, Inc. to help expand recruitment and draw top-level out-of-state students to the school. Working with the Office of Undergraduate Admissions, Minelli developed a narrated interactive story that featured enrolled students, showcased the location and described the unique education experience that Northeastern offered. Coinciding with a multi-million dollar redevelopment of their urban campus, the development’s release helped draw a record number of students from the target group and raised the standard for academic marketing.
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