Minelli, Inc.


	< Back		Our Clients > Peabody Essex Museum The Peabody Essex Museum (PEM) in Salem, MA sought out the services of Minelli, Inc. to develop and implement a new positioning strategy and brand identity. Thorough positioning and brand development enabled the museum to clearly define and communicate an extraordinary revitalization. The communication platform promoted an entirely new class of institution: a museum of art and culture. With this concept in place, PEM embraced one of the most comprehensive branding initiatives undertaken by a major American museum. Go to Feature Story> Download Case Study>

Our Clients > Peabody Essex Museum