 |
 |

< Back

|
 |

They invented the motorcycle jacket, defined the American rebel and are a true-blue American made success story. Schott’s fourth generation leaders approached Minelli to evaluate the brand and carry its positioning to a new level—the American consumer. Minelli helped Schott realize the marketplace they owned and created a new revenue stream that resulted in the most profitable initiative in the company’s history.
Go to Feature Story>
|
 |
|