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Simmons College has an impressive tradition of encouraging women to find their voices. The college approached Minelli to develop a recruitment tool that would convey the quality of the Simmons experience to a wider audience of prospective students. The individual stories of current students and alumnae were combined with an innovative use of technology, enabling viewers to follow stories as narratives or along a timeline. The individual approach resonated with Simmons’ diverse audience and launched a new direction for the development of recruitment materials.
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