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Currier Museum of Art
The Currier Museum of Art in Manchester, New Hampshire is an internationally renowned art museum featuring European and American paintings, decorative arts, photographs and sculpture. The museum also owns Frank Lloyd Wright's Zimmerman House. The Currier closed temporarily in 2006 and began a 33,000 square-foot expansion to include additional galleries, classrooms, and amenities.
Minelli, Inc. was hired to create a brand strategy that will better position the Currier as an important cultural institution in New Hampshire and New England; generate excitement about the expansion and the institution that will be sustained beyond the grand re-opening; and connect with new and existing audiences in more meaningful and lasting ways. |
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