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Currier Museum of Art
The distinguished reputation of the Currier Museum of Art is built upon the successful fulfillment of its institutional promise to offer meaningful and personal encounters with the finest art works and art-making experiences. Minelli, Inc. seeks to leverage the existing reputation of the Currier while increasing overall awareness, introducing the museum to new audiences, and expanding the participation of current ones. These goals will be achieved through the creation of a brand strategy that institutionalizes the vision across the organization, and through design collateral and messaging that make the vision visible to all audiences. |
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