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Currier Museum of Art
In order to achieve our goals, Minelli, Inc. created a brand idea that is transformative: “Focused on Art, Centered on People” — two ideas that are powerful on their own, and together, capture and build on the Currier’s unique qualities. The brand idea embodies certain principles that guide the thoughts and actions of the Currier. It lends clarity and simplicity to all communications and manifests itself in the visual identity and all messaging points. The belief that art is a catalyst and that people matter reflects the Currier’s commitment to their mission and a determination to provide powerful and personal experiences to all of the audiences they serve. |
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