Appalachian Mountain Club Hires Minelli
MINELLI TO BRAND OUTDOOR RECREATION DESTINATION
BOSTON, MA, March 17, 2008 - Minelli Inc (www.minelli.com), a branding firm that builds long-term strategic growth for mission-driven organizations, announces a new client with the Appalachian Mountain Club (AMC).
In 2003, AMC launched its Maine Woods Initiative, a strategy for land conservation combining outdoor recreation, resource protection, sustainable forestry, and community partnerships. AMC is seeking to brand and promote the Maine Wood Initiative as a world-class vacation destination for hiking, paddling, fly-fishing, and winter sports. Promoting the area as a world-class destination meets AMC’s mission goals of public enjoyment, protection, and wise use of this region. AMC has hired Minelli, Inc. to promote awareness of and increase visitation to this four-season destination through the creation and implementation of a destination brand and campaign.
About Minelli Inc: Minelli is a different kind of branding firm. For two decades, we have been at the forefront of helping organizations shift their focus from what they do to who they are and why that matters. Our clients include the Rose Kennedy Greenway Conservancy, Citi Performing Arts Center, Museum of Science, and the Peabody Essex Museum. For more information, please visit Minelli online at www.minelli.com or call 617-426-5343.
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