Currier Museum of Art Hires Minelli, Inc.
MINELLI REPOSITIONS NEWLY TRANSFORMED MUSEUM
BOSTON, MA, March 24, 2008 – Faced with an extraordinary opportunity to leverage the excitement surrounding a 33,000 square-foot expansion to include additional galleries, classrooms, and amenities, the Currier Museum of Art in Manchester, New Hampshire selected Minelli, Inc. to develop a new positioning strategy and brand identity. The Currier is an internationally renowned art museum featuring European and American paintings, decorative arts, photographs and sculpture. The museum also owns Frank Lloyd Wright's Zimmerman House.
By deepening our understanding of the institutional vision and immersing ourselves in the mindsets and motivations of current and potential audiences, it became clear that the Currier’s existing excellent reputation among art lovers was not enough on its own to meet the institution’s goals. Minelli, Inc. created a brand strategy that is transformative — one that captures and builds upon the Currier’s unique qualities while bringing to life a bold new vision to provide experiences that are human-centered – open, spirited, entertaining, and accessible to people of all ages, cultures, and backgrounds.
In March 2008, the Currier Museum of Art opens its doors to a stunning new setting that promises entirely new encounters with exceptional art. The Currier is now well positioned to sustain the momentum created by its physical transformation and connect with new and existing audiences in more meaningful and lasting ways.
About Minelli Inc: Minelli is a different kind of branding firm. For two decades, we have been at the forefront of helping organizations shift their focus from what they do to who they are and why that matters. Our clients include the Rose Kennedy Greenway Conservancy, Citi Performing Arts Center, Museum of Science, and the Peabody Essex Museum. For more information, please visit Minelli online at www.minelli.com or call 617-426-5343.
|
