Mark Minelli Gives Keynote Address

MARK MINELLI GIVES KEYNOTE SPEECH FOR THE PR AND MARKETING LUNCHOEN AT THE AMERICAN ASSOCIATION OF MUSEUM’S 2007 ANNUAL CONFERENCE IN CHICAGO.

BOSTON, MA, May 14, 2007 – Mark Minelli, principal and founder of Minelli Inc (www.minelli.com), a branding firm that builds long-term strategic growth for mission-driven organizations, delivered the keynote lunch address for the PR and Marketing Committee at the AAM’s 2007 Annual Conference in Chicago. Co-presented with John Whalen, CEO of CoreWeb, the session explored the intersections of institutional branding and technology to create relevancy and intimacy for audiences.

About Minelli Inc: Minelli is a different kind of branding firm. For two decades, we have been at the forefront of helping organizations make their vision visible. Our clients include the Rose Kennedy Greenway Conservancy, the Citi Performing Arts Center, Museum of Science, and the Peabody Essex Museum. For more information, please visit Minelli online at www.minelli.com or call 617-426-5343.