Minelli Takes First Place For Name Change Campaign
MINELLI AND NITSCH ENGINEERING TAKE FIRST PLACE FOR NAME CHANGE CAMPAIGN
BOSTON, MA, June 25, 2007 –At this year’s 2007 Society for Marketing Professional Services (SMPS) Boston Chapter Marketing Communications Awards, Minelli Inc (www.minelli.com) has won first place recognition for the name change campaign created for Nitsch Engineering.
Formerly Judith Nitsch Engineering, Minelli was hired to create a new visual identity system and marketing communications plan to reflect the evolution that had already occurred within the rapidly growing firm. Originally focused on WBE and public projects, today half of the firm’s revenue is in the private sector, primarily on higher education, corporate, and institutional projects – but their former name implied differently. Through a new logo, campaign messaging, a website and other initiatives, Minelli successfully communicated the name change but preserved the spirit that clients and the industry had come to know.
About Minelli:
About Minelli Inc: Minelli is a different kind of branding firm. For two decades, we have been at the forefront of helping organizations make their vision visible. Our clients include the Rose Kennedy Greenway Conservancy, the City of Salem, MA, Citi Performing Arts Center, Museum of Science, and the Peabody Essex Museum. For more information, please visit Minelli online at www.minelli.com or call 617-426-5343.
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