Minelli Wins Three 2007 ReBrand 100 Awards
MINELLI IS A TRIPLE WINNER AT THE REBRAND 2007 AWARDS.
BOSTON, MA, June 15, 2007 –At this year’s 2007 ReBrand100 awards, Minelli Inc (www.minelli.com) has won recognition for its work with The Trustees of Reservations, Destination Salem, and Boston’s Museum of Science.
The 100 winning entries for 2007 represent 18 countries and 41 industries. Past winners included Adobe Systems, Procter & Gamble, The UPS Store, Virgin Atlantic, Wachovia Corporation, Discovery Channel, Ford Motor Company, Honeywell, and Target.
ReBrand 100 is the first international awards competition established to recognize the world's 100 most effective rebrands each year. ReBrand 100 recognizes the organization and their branding partners that have successfully enabled a brand to re-emerge with a unique presence, a riveting promise and a fresh approach. A rebrand is the respositioning, revitalizing, restructuring or redesign of some or all of an existing brand’s assets to address strategic business goals.
All projects were carefully reviewed by an international jury of 10 industry experts including leaders from Xerox, Proctor and Gamble, Interbrand, Business Week, Item Group, and Marsteller.
About Minelli:
About Minelli Inc: Minelli is a different kind of branding firm. For two decades, we have been at the forefront of helping organizations make their vision visible. Our clients include the Rose Kennedy Greenway Conservancy, the City of Salem, MA, Citi Performing Arts Center, Museum of Science, and the Peabody Essex Museum. For more information, please visit Minelli online at www.minelli.com or call 617-426-5343.
|
