New Center for Arts and Culture Hires Minelli
MINELLI TO HELP DEFINE A NEW MODEL FOR CULTURAL INSTITUTIONS
BOSTON, MA, March 1, 2008 - Minelli Inc (www.minelli.com), a branding firm that builds long-term strategic growth for mission-driven organizations, announces a new client with the New Center for Arts and Culture.
The New Center for Arts and Culture will be a unique new venue devoted to the mix of art, ideas, discourse, and the appreciation of cultural differences. Founded by leaders of Greater Boston's Jewish community, the New Center will celebrate and explore Jewish art, heritage, values, and ideas while fostering meaningful connections among different cultures. The New Center is a new model for cultural institutions and will fulfill a unique role in Boston’s arts and culture landscape. To help achieve these goals, the New Center has hired Minelli to develop and implement a brand strategy that will bring public visibility to this bold new vision.
About Minelli Inc: Minelli is a different kind of branding firm. For two decades, we have been at the forefront of helping organizations shift their focus from what they do to who they are and why that matters. Our clients include the Rose Kennedy Greenway Conservancy, Citi Performing Arts Center, Museum of Science, and the Peabody Essex Museum. For more information, please visit Minelli online at www.minelli.com or call 617-426-5343.
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