
The Boston Foundation partners with Minelli THE BOSTON FOUNDATION PARTNERS WITH MINELLI FOR DEVELOPMENT POSITIONING
BOSTON, MA, September 27, 2007 - Minelli Inc (www.minelli.com), a branding firm that builds long-term strategic growth for mission-driven organizations, announces a new client with the Boston Foundation of Boston, MA.
Established in 1915, the Boston Foundation is Greater Boston’s community foundation, providing partnership for hundreds of generous donors and early support for fresh ideas and promising organizations that shape our community. In 2006 alone, TBF distributed $71 million from total assets of $830 million. In addition to being a public charity, TBF is a civic leader, contributing original research, convening key leaders, and initiating solutions to the most pressing issues facing Boston and the region. With shifting attitudes towards individual philanthropy and increasing competition for funding, TBF has hired Minelli to set the course for a Development positioning strategy that will resonate with current and potential donors.
About Minelli Inc: Minelli is a different kind of branding firm. For two decades, we have been at the forefront of helping organizations shift their focus from what they do to who they are and why that matters. Our clients include the Rose Kennedy Greenway Conservancy, Citi Performing Arts Center, Museum of Science, and the Peabody Essex Museum. For more information, please visit Minelli online at www.minelli.com or call 617-426-5343.
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