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The Rockport Chamber Music Festival Hires Minelli


THE ROCKPORT CHAMBER MUSIC FESTIVAL HIRES MINELLI TO TRANSFORM INTO A YEAR-ROUND MUSIC AND CULTURAL ORGANIZATION.


BOSTON, MA, September 27, 2007 - Minelli Inc (www.minelli.com), a branding firm that builds long-term strategic growth for mission-driven organizations, announces a new client with the Rockport Chamber Music Festival of Rockport, MA.

For over 25 years, the Rockport Chamber Music Festival has presented the community each summer with world-class musicians in a welcoming and intimate setting. Inspired by the plans for a stunning new performance center, RCMF is looking to transform from a six-week, world-renowned chamber music festival to a thriving cultural organization that operates year round and serves the Greater Boston area with a variety of music performances, community outreach, and educational programs. To achieve those ends, RCMF has hired Minelli to develop and implement a brand strategy that will bring public visibility to this bold new vision.

About Minelli Inc: Minelli is a different kind of branding firm. For two decades, we have been at the forefront of helping organizations shift their focus from what they do to who they are and why that matters. Our clients include the Rose Kennedy Greenway Conservancy, Citi Performing Arts Center, Museum of Science, and the Peabody Essex Museum. For more information, please visit Minelli online at www.minelli.com or call 617-426-5343.

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