The Rockport Chamber Music Festival has established a distinguished reputation worldwide for presenting quality chamber music in a unique seaside setting. The construction of a year-round performance center provided the Festival with a permanent, state-of-the art concert hall and allowed the organization to expand the chamber music season and offer a wider variety of musical events. Minelli, Inc. designed a distinctive brand identity that allows the organization to reach out to new and different audiences while retaining their core group of loyal supporters.