Building on its legacy as one of the most exciting and innovative theaters in America, the A.R.T. seeks to redefine and revitalize theater for twenty-first-century audiences. Minelli, Inc. was hired
to clarify and distill the essence of this creative vision and to design powerful, new communications tools to express it publicly. The A.R.T.’s new look includes a bold and powerful new logo, an energetic and vibrant color palette, and lush photography.