Pact, a leader in international development, sought a revitalized brand to help them reach a broader range of supporters.

Minelli, Inc. created a visual and verbal identity based on three foundational elements. The mosaic pattern conceptualizes the way Pact responds to global needs: creating partnerships among local groups to form a greater whole. The color palette evokes the essence of spice markets around the world. And the notion of a promise, already inherent in their name, carries universal significance for the lasting impact of their work.

The new brand has been embraced by Pact's global workforce, and it resonates across a myriad of regions, cultures and languages.