The Conference Board, a global, independent business
membership and research association and The Wharton School,
the business school of the University of Pennsylvania
formed a leadership-training partnership. The launch of
Wharton Fellows @ The Conference Board joins two of the
world’s most respected leadership organizations into one
exceptional program. Minelli, Inc. was hired to clarify the
Wharton Fellows @ The Conference Board brand position,
design the visual identity, and develop a marketing plan.