A Better City

a bold vision for shaping Boston


A Better City advances the Boston region’s economic health, sustainability, and quality of life through applied research, planning, targeted services, and advocacy. They bring together work in three core program areas: Environment and Energy, Transportation and Infrastructure, and Land Use and Development.

A Better City was originally created as the Artery Business Council to provide unified strategic leadership during the Central Artery Tunnel Project, more commonly known as the “Big Dig.” When the Big Dig was complete, they formed a new strategic plan to advance the health and vitality of Boston and other urban centers.

To build on the momentum generated during strategic planning, they approached Minelli to create a brand presence that was as forward looking as they were. Together, we developed a refreshed identity that focuses on the strength of the name “A Better City,” previously hidden behind the acronym, “ABC.” The new identity is comprised of several interlocking parts, including the name, an image of Boston’s iconic Zakim bridge, and a strong, vibrant color palette. This kit-of-parts works across the organization’s core initiatives and conveys a strong visual presence that is adaptable to both print and online materials.