GBH: Transforming a Legacy Brand for the Digital Age

Mark Minelli

How do you modernize a classic broadcast brand to signal continued leadership in the streaming era? Minelli worked with WGBH, now GBH, to reflect its ambitions to go far beyond traditional broadcasting. During Boston Design Week 2020, Mark Minelli and GBH CMO Tina Cassidy took part in a virtual discussion about transforming this iconic identity. You can watch the discussion below, and view our full GBH case study here.