Ackland Art Museum has long been a leader among academic museums and one of North Carolina’s most important cultural resources. As the museum approached its 60th anniversary, it was poised to expand and enhance all that it does, leveraging its growing collection to reach even greater heights. In order to fully realize its vision and celebrate the anniversary, Ackland engaged Minelli to create a new visual and verbal identity that amplifies what is spectacular and true about the museum.
The new Ackland identity is all about changing focus and challenging the expected. Across the Ackland brand, evocative typography and copy, bold color, and compelling photographs enhance dynamic layouts. This identity reflects the Ackland experience in its playfulness, rigor, and responsiveness.