innovation in service of patient safety


The patient safety and medical malpractice company serving the Harvard medical community, CRICO combines insurance protection and legal services to protect and defend providers during medical malpractice claims. In addition, they are an internationally renowned leader in evidence-based risk management and provide nearly 12,000 physicians and over 250 hospitals and other healthcare organizations with innovative patient safety guidelines and training.

CRICO selected Minelli to develop a comprehensive strategy and identity that would breathe new life into the brand. Through a redesigned website, integrated communications strategy, and newly articulated brand architecture, we helped CRICO better engage with their time-starved audiences. Armed with a powerful and refreshed brand, the organization is now ready to share their expertise and the positive impact they have on creating the safest health care system in the world.