forging a global promise


Since 1971, Pact, a global Non-Governmental Organization (NGO), has been leading sustainable development efforts in 62 countries around the world. In order to diversify funding streams and build internal alignment, Pact partnered with Minelli to develop a strong and memorable brand that would extend their value to a wider range of supporters.

Our work translating Pact’s vision into an emotionally resonant idea has transformed the organization. We helped Pact to build appropriate governance and review structure, foster consensus at critical milestones, and provide staff with tools to help them champion the brand in their respective roles.

Our work has also created a more sustainable future for the organization. The new brand has significantly improved Pact’s internal culture, which has been ranked within the Top 100 in the Organizational Health Index. As a result of their success, Pact developed partnerships with several notable organizations, including the Bill & Melinda Gates Foundation, the Rockefeller Foundation, Coca-Cola, and GE. They also greatly reduced their reliance on federal funding.


“The new brand has transformed our organization. The across the board improvements have been dramatic, and the branding exercise proved essential in shaping a more clear and positive identity both internally and externally.”

Mark Viso
PACT President and CEO 2009–2019


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