After merging with the Life Sciences Foundation, the Chemical Heritage Foundation was at a critical moment in its institutional life. With a vibrant community of thinkers and a deepening industry presence, they were poised to engage broader audiences and grow their international reputation.
To realize this opportunity, they came to Minelli for a new brand, one that would reflect the merger and create clarity. In an effort to understand the culture of the organizations and their shared opportunities, we conducted extensive primary research. We engaged diverse audiences in this research, including employees, fellows, scientists, and museum visitors. The new brand, which centered on the concept of an open community, unified the two organizations around a shared purpose and common goal.
The new unified name—Science History Institute—is a reflection of the organization’s broad reach and the merger of the Chemical Heritage Foundation and the Life Sciences Foundation. Inspired by Dalton’s early visualizations of elastic fluids, their symbol is an open metaphor that reflects the history and hints at the future of scientific discoveries.