Minelli, Inc.
Work
studio
process & capabilities
Ideas
vision
Successful placemaking and purposeful branding are powerfully intertwined.
A sense of place
A personal take on creative expression.
What We Measure Matters: Relevancy for Cultural Institutions
Doing what we do (whether we know it or not)
GBH: Transforming a Legacy Brand for the Digital Age
Meeting the Moment: Brand and Sustainability
Where sustainability goes next
From the birth of the recycling logo to the call for a circular economy
Fill in the blank (or not): brand beyond diagrams
Seeding the next “it” neighborhood: creating urban buzz
Land conservation and what brand has to do with it
It’s not only about Gen Z: brand in a rapidly changing higher education environment
Brand & the blurring of the profit, nonprofit divide
Museums and Social Engagement
Key drivers that empower brands
5 Questions for Healthy Brands
signs of confusion
design imports
two if by sea
a fine whine
The science behind storytelling
a branding primer: green is a color. sustainability is a practice.
an interview
what are we trying to do?
Our work has
been recognized
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Join our team
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